March 4, 2024


General Inside You

Double dose of accomplishment: Sam’s Beauty Provide & Salon serves buyers at 2 areas

Sam Whittle experienced been a hair stylist for numerous a long time in the Bay Spot right before she and her husband, Leroy, moved to Grass Valley. Sam cherished operating with clients and had a keen desire in natural beauty provides, but she was looking ahead to a very little time off immediately after their transfer to Nevada County.

It did not previous very long.

Getting lived here just a several small months, Sam wandered into what was then Belle Magnificence Source & Salon upcoming to Raley’s. She walked out with a work.

Three yrs later on she went to function for the now-defunct TLC Splendor Supply & Salon, one more Grass Valley magnificence offer shop in the Brunswick Basin.

“The working day she quit TLC, she just took place to drive by a costume store in close proximity to what is now CVS. It was closing and had a ‘for lease’ signal in the window,” stated Leroy. “We went to see the landlord ideal way.”

In addition to paying out her total profession in the salon and elegance source business, Sam experienced normally dreamed of possessing a wig shop.

“My mother, other relatives customers and a lot of pals have died from cancer,” she explained. “I desired a position that would excel in wigs, but I knew a wig shop wouldn’t remain in business enterprise on its personal. I believed the mixture of wigs, expert elegance provides and a salon would be perfect. I instructed Leroy it was time to spend in me.”

She was proper, reported Leroy. Sam’s Magnificence Source & Salon has been worthwhile due to the fact working day just one, which was in November of 1996.

“Leroy really should know,” stated Sam with a chortle. “He’s the figures dude.”

Not only that, the bulk of Leroy’s vocation had been managing a string of big Long’s Drug stores all over Northern California. His qualifications in customer services, remodeling, merchandising and human assets was intensive. He sooner or later retired from Long’s and commenced concentrating his focus on his wife’s retail store.

In 1998, just two a long time after opening their initially retail store, Belle Attractiveness Provide & Salon opted to relocate to Auburn. Sam and Leroy jumped at the prospect to set up store, Sam’s II, in the vacated space. They under no circumstances appeared back.

Nowadays the two stores are going robust, reported Sam, who has extra a third companion to the business — her stepdaughter, Leroy’s daughter, Amy Hotchkiss.

“I’ve sort of backed away from the business the previous couple of several years,” stated Sam. “I love Amy’s passion and her eagerness to study — she appreciates so significantly more than I do now.”

Although Amy oversees daily functions in the Sutton Way retail store, longtime worker and pal Stephanie Frey manages Sam’s II. Sam acknowledges that these two have contributed drastically to the success of her enterprise.

Both equally locations are open up 7 days a 7 days, and the Sam’s II salon is open up Sundays — a exceptional occurrence in Nevada County.

Products and solutions in both of those shops include things like wigs, extensions, experienced hair and nail treatment goods, curlers, hair colour and components and experienced hair appliances, this sort of as dryers and flat irons. Amy claims she enjoys it when she receives to grill income reps on their products and solutions.

“I really like acquiring access to the persons who generate the products. I like dorking out with the chemists,” she claimed. “I also enjoy heading to hair shows and mastering all I can.”

Equally shops also provide refills at a reduced selling price for some of their top brand shampoos and conditioners.

But Amy and other staffers say the most gratifying component of their work opportunities is when they get to stage into the wig area.

“We have customers who appear in terrified simply because they have been diagnosed with most cancers. Understandably, some are incredibly sad and shaken up,” said Amy. “But we spend as a lot time as another person demands — sometimes an hour — to educate them on their selections. It’s so uplifting to see their faces brighten up — it’s like looking at a bride see herself in the mirror for the very first time. Some want to wear the wig out the door that working day.”

Leroy claimed it’s obvious the staff members customers enjoy their employment.

“There’s an aura about you when you are acquiring exciting at your task,” he said. “Personal contact is anything.”

Amy agrees.

“Our enthusiasm is your hair — let us see what we can do for you,” she said.

“Whether it’s a cancer affected individual, a grandmother or a teen with pink hair, we really do not choose. I adore encouraging people today sense superior about by themselves. I get psychological mainly because I adore it so significantly. We want to make you the finest achievable you.”

To make contact with staff members writer Cory Fisher, e mail her at [email protected] or connect with 530-477-4203.