July 16, 2024


General Inside You

Love Island contestants will ditch fast fashion for second-hand clothes this year

Love Island contestants will ditch fast fashion for second-hand clothes this year


Love Island contestants will ditch fast fashion for second-hand clothes this year


This year’s Enjoy Island contestants will wear 2nd-hand clothes just after the ITV present introduced a new partnership with eBay Uk.

The partnership marks the initially time the clearly show, which is famed for partnering with quickly trend manufacturers like I Saw It First and Missguided, has partnered with a pre-cherished garments business.

This implies this year’s Islanders will exclusively be donning pre-liked garments, until they bring their personal into the villa. The garments from eBay will be accessible to them in the cast’s shared wardrobe in the new villa.

Mike Spencer, government producer of Like Island, reported: “We are thrilled to be pairing up with eBay this yr as our pre-liked manner spouse. As a show we strive to be a much more eco-helpful manufacturing with far more concentration on ways in which we can visibly present this on screen.

“This partnership will see our Islanders get to dive into the shared wardrobes and assistance by themselves to some extraordinary pre-beloved clothing sourced from eBay. We aim to encourage our demographic and exhibit that there are extraordinary finds to be experienced and how sharing is, in some little way, caring.”



The collaboration arrives right after analysis from eBay uncovered that 20 for every cent of Britons buy far more 2nd-hand manner now than two several years in the past, and people aged 18 to 24 have the greatest haul of pre-beloved outfits in their closets when compared to other age groups.

The data also found that revenue-preserving (54 per cent) and environmental factors (37 per cent) were the biggest factors why persons store second hand.

Love Island partnerships can be lucrative for trend brand names, as eBay’s info observed that soon after very last year’s winner Millie Courtroom wore a marbled gown on the clearly show, searched for marbled attire rose by 127 for each cent.

Jemma Tadd, head of style at eBay British isles explained: “We’re so excited to companion with Adore Island this year and place pre-cherished fashion centrestage. The impression of Love Island and its stars across the British isles is plain and collectively we want to encourage the country to select pre-loved initially when procuring – even if this means acquiring or advertising one or two pre-beloved objects to get started with, it is a move in the proper route.

“We just cannot hold out to adjust the dialogue and dress the Islanders in pre-liked outfits for the pretty very first time.”


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