May 28, 2023


General Inside You

Report: Nissan Titan On Last Legs


A 2022 Nissan Titan pickup in dark blue passes some horses on a dirt road. The truck has a large chrome grille, chrome side mirror caps, and chrome running boards.Americans buy a lot of full-size trucks. A lot of full-size trucks. Yet, there’s one that hasn’t caught on with American buyers. A new report says it will soon give up trying.

Automotive News reports that the Nissan Titan is on the chopping block.

Gone in 2024 or 2025?

“Nissan Motor Co. plans to exit the full-size pickup market after years of failing to make a major dent in the giant Detroit-dominated segment,” AN says.

The truck may stick around through the 2024 or 2025 model year. But when it comes time to redesign it, a source tells AN, Nissan won’t.

Asked for comment, a Nissan spokesperson was elusive. “Titan is an important part of Nissan’s showroom,” Brian Brockman said. It “remains in Nissan’s truck lineup for the 2022 model year and beyond.” Notably, that doesn’t contradict the report.

The three best-selling vehicles in the U.S. most years are the Ford F-150, Chevy Silverado, and Ram 1500. The Silverado’s dressier sibling, the GMC Sierra, usually hovers just outside the top 10.

There are only two other full-size trucks on the market – the Toyota Tundra and the Titan. The Tundra was redesigned for the 2022 model year. Our test drivers say its ride has improved dramatically, and its new twin-turbo V6 does impressive duty as a V8 replacement. But its sales numbers haven’t threatened the Big Three.

The Titan trails even that. Nissan sold fewer than 28,000 copies of its big truck all last year. The third-place Chevy Silverado routinely does more than that in a slow month.

With its standard V8, long list of safety features, and 5-year bumper-to-bumper warranty, the Nissan Titan is the right choice for many buyers. But sales numbers haven’t held up.

Could Be a Steal… But Not Yet

In a normal year, this is where we’d tell you to consider buying a Titan, which starts at $38,810. News of a car’s pending cancelation often drives prices down, letting shoppers snatch a bargain.

And though Americans are in love with the new, there’s a pretty good argument for buying a truck on an aging platform. Engineers have had years since the current Titan’s 2015 debut to work out any problems with its design. Today’s Titan is a proven workhorse with the longest warranty in its class.

But a global microchip shortage has pushed almost every new car’s price to record highs. Even unpopular models are selling for over sticker price.

That may not be true, however, next year. If you know you will be in the market for a new truck in the next year or two, keep an eye on Titan prices as the microchip shortage eases. There may come a window when you can snag one for a reasonable price if news of an official end approaches.


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