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Signals for Customizing UX Website

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Has it been a while since you had such a positive impression of your time spent on a website? If you’re anything like the majority of people, you’re probably unable to recall it right now. A superb user experience (UX) goes unnoticed because it is easy and natural.

In this post, we’ll concentrate on the seven most essential UX methods that Google has explicitly identified as ranking variables in their algorithm despite UX being a large area with hundreds of tactics. You can always find an expert to help you UX design by searching for “web design services near me”.

Because Google has been telegraphing UX signals for more than a decade, we should pay attention when they do.

Signals For Customizing UX Website

Several strategies are used to enhance the user experience.

But in this article, we’ll concentrate on the seven fundamental UX activities that Google has expressly said contribute to ranking.

1. Satisfy search intent

As a result of Google’s ranking system, supplying a searcher with a relevant response in a manner that they expect is a wonderful user experience.

It seems like every day, Google’s search engine spiders get more human-like. Additionally, they recognize whether or not the format of your page’s content matches the format that searchers anticipate to discover (i.e., list, tool, long-form, video, etc.).

To what extent does a person’s search intent influence their overall experience?

With their RankBrain algorithm upgrade in 2015, Google officially declared RankBrain (their intent algorithm) and “content relevance” (how well your content matches search intent), two of their three most important ranking criteria.

Google extended the Hummingbird upgrade with RankBrain, which improved Google’s capacity to employ machine learning to parse natural language, location data, and personalization to offer answers people meant to discover, independent of the keywords they typed in their inquiry.

2. Make your website mobile responsive

As the screen resolution changes from large to tiny, a responsive website reorganizes its content accordingly. What’s the end goal? User experience is the name of the game.

Mobile online traffic has surpassed desktop web traffic in several countries, including the United States. As a result, your website must be mobile-friendly so that users can simply explore it on a screen the size of their pocket.

How non-negotiable?

Google declared mobile-friendliness an official ranking criterion in 2015. All other factors being equal, websites that don’t deliver a pleasant mobile or tablet experience will rank lower than those that do.

Prioritizing the needs of a mobile site is essential. What are the most important things that your site’s users should be able to accomplish? What can you do to make it as simple as possible for them to meet their objectives?

And don’t forget to get a professional to help you out by looking on Google for “website design services near me”.

3. Keep page load speed between 1-2 seconds

Page load speed closely connects with bounce rate (the number of users that leave your website) and search rankings.

According to Google, page speed is one of the most important ranking factors, so this shouldn’t be a surprise.

Your website’s pages should load in 1-2 seconds on average.

For example, although Google offers its PageSpeed Insight tool (powered by Lighthouse), it doesn’t tell you how quickly the page loads; instead, it ranks websites on a scale of zero to 100 for other performance-related factors.

4. Eliminate intrusive interstitials (aka pop-ups) 

For the first time since 2016, Google has imposed a ranking penalty for mobile websites that employ interstitials (pop-ups) that make it difficult to access information below them (and hence damage the user experience).

In some instances, an interstitial or pop-up ad is a no-brainer. As long as you follow Google’s criteria, you’re OK with using them.

  • Verification of cookies, acceptance of GDPR, and age verification are all examples of legal obligations.
  • Membership sites, for example, include a login dialog that prevents the material behind it from being accessed by the general public.
  • Small banners: These are banners that take up just a tiny portion of the screen and are easy to remove.

5. Secure your website with a TLS or SSL certificate.

Personal information that visitors disclose or submit via forms may harm the user experience, no matter how easy it is to use your site.

As a result, Google now considers HTTPS when determining search results.

What is HTTPS, and how does it work? Hypertext Transfer Protocol Secure (HTTPS) is the acronym for it. HTTPS stands for “Hypertext Transfer Protocol Secure,” which signifies that your website employs an encryption protocol to protect user data from being scraped by hackers.

Is it possible to make your site HTTPS? The use of TLS or SSL certificates. TLS (Transport Layer Socket) is the most modern and advanced form of TLS (Transport Layer Socket). The good news is that you can get either certificate from your web hosting provider and install it in just a few minutes.

Attention: If you go over to HTTPS from HTTP, Google will see these as two distinct versions of your website and treat them accordingly. You must 301 redirect (“moved permanently”) your old protocol URL (HTTP) to your new one in order to avoid duplicate content concerns (HTTPS).

6. Maintain a flat website hierarchy

Even if it isn’t a ranking criterion explicitly, Google (and visitors) may better grasp your website’s topical domain authority and the importance of its most significant pages when they see it organized in a logical hierarchy.

To sum up, a well-structured site helps Google recognize the relevancy of your content and is one of the most important ranking criteria.

Flat hierarchies are ideal for website design.

All pages are accessible through internal links; thus, there are no pages more than three or four clicks away from the homepage (i.e., no page has zero internal links pointing to it).

Keeping these things in mind will help you improve your site’s usability.

  • Keep your website arranged into as few thematic buckets as feasible for easy navigation.
  • Links inside the same page are known as “internal links.”
  • Use breadcrumb navigation on your blog’s posts.
  • The usage of clean URLs: short, descriptive URLs that reveal where you are just by looking at them.
  • Starting with keyword research, a good site structure begins with the creation of a family tree of keywords.

Conclusion:

Please have a look at these solutions and let us know what you think in the comments section below. These solutions are simple to implement in many cases and may make a big difference to those who need them the most. Even on static content pages, you may utilize them to enhance the user experience. Remember that you can find an expert to optimize your site’s UX by looking online for a “website development company near me”.