Online users have become highly sensitive to security while visiting websites. Even if they find a hint of a security issue, they tend to abandon the site and move to the competition. If you look at the Transparency Report by Google, you will find that around 90.2% of users visit HTTPS sites. These sites have an SSL certificate, like the Comodo SSL Certificate, that secures the information being transmitted between the web server and the user. As a site owner, even if you have opted for one of the most secure hosting plans in India without an SSL certificate, you might experience high bounce rates. Today, we will talk about why an SSL certificate for a website is mandatory.
What is an SSL Certificate?
A Secure Socket Layer or SSL Certificate is a small digital file that ensures that the communication between the site’s server and the user’s browser is encrypted and secured. This ensures that a hacker cannot gain unauthorised access to the data being exchanged between the server and the user’s device.
Check out the benefits of SSL Certificates in the following video:
Why Should You Have an SSL Certificate on Your Website?
There are various reasons to have an SSL certificate on your website:
1. Data Security
As a site owner, you tend to buy the best web hosting service and use the best security applications to keep the server and the site secure. However, the data being exchanged between the server and the user is unprotected and can be easily hacked by a cybercriminal.
When you install an SSL certificate, the communication between your server and the user’s device is encrypted. This helps boost the security of your site and is highly recommended for business websites.
2. Build User Trust
People are sceptical about the security of their information online. When you buy a Comodo SSL certificate and install it on your site, the URL of your site changes to HTTPS. This allows site visitors to know that you are using SSL security and that the data being transferred to and from the server is encrypted. As a result, the trust in the site and your brand increases.
3. Boosts SEO
With search engines driving most of the site traffic online, most websites leave no stone unturned to improve their SEO scores and rank higher on the search engine results pages (SERPs). In 2017, Google declared that all sites without an SSL certificate will be flagged by its browser – Chrome. Subsequently, most browsers made the change too. This led to an increase in bounce rates for sites without an installed SSL certificate.
Further, Google also declared that sites without an SSL certificate will lose some SEO points. Hence, installing an SSL certificate can help reduce bounce rates and boost SEO scores.
While site owners focus on the content and marketing of their sites, ignoring security can be costly. The internet is full of miscreants trying to find a loophole to gain unauthorised access to data. Hence, it is important to ensure the security of the server, site, and the data that is transmitted to and from the server.
An SSL certificate creates an encrypted channel that boosts the security of the site. There are various types of SSL certificates available that can be selected based on your preferences. Regardless of the declarations made by Google and other browsers and search engines, as a site owner, it is prudent to offer a secured browsing experience to websites making an SSL certificate a necessity.