Yesterday — #MartechDay, yay! — we unveiled the international 2022 advertising technological know-how landscape, right after getting a yr off in 2021. It grew a amazing 24% to 9,932 remedies. To make it readable, we actually manufactured it fully interactive at martechmap.com, wherever you can lookup, filter, zoom, and far more. It is quite wild.
But in spite of its head-boggling scale, the martech landscape has usually been a sidebar to the serious story of how technologies is switching marketing. The really neat stuff for me is how marketers leverage these tools with tactic, expertise, and creativity to attain extraordinary outcomes for their enterprises and their prospects.
This is why The Stackies: Internet marketing Tech Stack Awards are my favorite neighborhood function in the martech marketplace. Each and every yr, marketers enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the specific products they use. But the best types categorical how they assume about their stack conceptually. How does it in good shape into their organizational working program? How does it help their consumer journey?
Collectively, they give us some insight into how martech is getting applied.
And, since it is also a entertaining awards system, many layout their stack slides with a small excess pizzazz. Not necessarily pertinent to the stack’s mission, but entertaining to see.
This year, 32 corporations despatched in stack illustrations. You can see all of them in the no cost Point out of Martech 2022 report we introduced yesterday — The Stackies start out on web site 31. (And if you want to look at the types from prior many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every experienced entry to a non-income. In the previous, we’ve donated to corporations that advertise variety and inclusion in martech. This calendar year, specified the terrible situation in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each individual 12 months, we also pick out 5 “winners” for the awards. I put winners in quotes for the reason that, though the ones we choose are great illustrations of martech stacks that have introduced a thing specifically handy or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this impressive corpus of actual-planet stack illustrations.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is specifically huge for companies who enter The Stackies many several years in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
Four of the five winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with updated slides, and wow, they’re significantly awesome. They completely qualify as winning entries once again.
Nonetheless, we required to distribute the appreciate a bit to contributors who did not just get last calendar year. So although we did not select them as winners for 2022, they really are entitled to to be acknowledged as “standing winners” from last year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to contribute to The Stackies! Such a excellent way to aid the broader martech community.
5 Martech Stacks from New Winners in 2022
However, selecting five winners among all the remaining wonderful entries was challenging. These are the ones we selected, but I strongly encourage you to obtain the complete established in the Point out of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to those corporations to permit them know you respect their contributions.
Our 5 picks, in alphabetical buy:
All over again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so a lot of excellent entries from the AMA, Annum, Cvent, Digital Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Verify them all out.