April 20, 2024


General Inside You

Everything is Bigger in Texas — Even Insights Marketing Day!


It’s the next most great time of year, sector conference season! Even though we do have a unique position in our hearts for Christmas, the conference year has us executing a minor happy dance as we board our flights to get out and meet everyone experience-to-face.

As one particular of our very first ventures out of the nest, Austin did not disappoint. In a accurate Texas style, this year’s IIeX NA was Large with above 1,000 attendees and far more than 100 speakers. We know the Insights Marketing and advertising Day Stage was a enthusiast favourite. How can we be so sure, you talk to? Properly, when your phase gets to be standing room only, we might say you’re accomplishing rather excellent.

With each individual Insights Promoting Working day, we intention to produce as a lot useful insight as possible with a curated and explosive agenda of keynote speakers with established authority in the digital marketing and advertising marketplace to provide important insights. 

Really do not fret — if you skipped the event and are now dealing with FOMO, here’s a little recap for you. 



“Who walks into a cocktail social gathering and goes, ‘Hi! I’m in this article, who needs to rest with me?’”
– Priscilla McKinney

Don’t pitch slap your leads with a LinkedIn link and rapid income pitch. Make meaningful connections and have interaction. Sell as a result of your connections!



“Achieving success is not the end aim. Maintaining it is.”
– Len Herstein

Len Herstein, CEO & President of ManageCamp Inc gave a dynamic session on keeping vigilant, how to not be complacent and begin safeguarding achievement. 




“The essential to raising consciousness in a crowded sector, like insights, is differentiation.”
– Lucy Davison

Lucy Davidson, Founder of Keen as Mustard Promoting shared her F.A.M.E product and how to take your company to the following level by standing out against the levels of competition.




“People never like to be marketed,
but they appreciate to get.”
– Steve Henke

As our marketplace changes and evolves, the more difficult it gets to provide. Steve gave wonderful recommendations on how to offer while not p*ssing your consumer off.





We identified out
“What Makes Genuinely Want from Your Marketing” with

Natalia Tomaszewska-Lumpkin, Michelle Gansle and Joanna Lepore — all bada** gals in company research. 



And to finish the day with a “BANG!” Our very very own momma bird, Priscilla McKinney, shared the finest video clip any one experienced found all day— The Worst Promo Video clip You Have At any time Observed. Give it a swift watch to see why it captivated the full audience. 


If you skipped out on Insights Advertising and marketing Working day in Austin, very well, flip that frown upside down for the reason that you can sign up for in on the exciting in Amsterdam at IIeX EU this June!




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