May 23, 2024


General Inside You

Growing Beyond Being an Instagram Artist with Sara Schroeder


Have you ever been profitable past your wildest desires and recognized it wasn’t what you imagined it would be?

Or just felt icky or incomplete about the total course of action?

acrylic and pencil on canvas artist Sara Schroeder | on Art Biz Success
©Sara Schroeder, Untitled. Acrylic and pencil on two stretched canvases, 60 x 96 x 2 inches.

In this episode (#119) of The Artwork Biz podcast I communicate with Sara Schroeder.

Back again in 2018 Sara was just finding into the groove of performing in the studio once again. She resolved to begin submitting the perform to Instagram, and followers commenced responding to it quickly. Inside of a calendar year she experienced 10,000 followers. A couple of months afterwards, there had been 20,000.

Now she has extra than 70,000 followers.

It was brief results. And a tiny unpredicted.

You will hear the inventive way Sara overcame the concern of marketing and what she wishes she had recognized to do otherwise when in the throes of that achievements.

For more than a 12 months, Sara has been employing applications like journaling and the Enneagram to learn extra about herself and investigate where she would like her do the job to go.

Now she wants extra. She appreciates there is more than publishing and seeking for sales on the web, so she has stepped back again and reassessed. She’s all set for a courageous action.

You will hear Sara point out the solo clearly show she has scheduled. This is aspect of a obstacle I problem to learners in my seasonal plans simply because I think that exhibiting in person and by by yourself builds your braveness muscles and professional chops.

We also explore why her Instagram approach has changed and what her new tactic is for Instagram and promoting in general.


  • “I fell in enjoy with generating artwork all more than again.” (2:00)
  • The benefit of getting a devoted house for your art. (7:11)

    abstract watercolor with blues, gold, orange, light red and textural black marks—the central image surrounded by a black arch ©artist Sara Schroeder | on Art Biz Success
    ©Sara Schroeder, Pulp and Panel Poesie no. 53 of 100. Watercolor, hand painted collage, acrylic on 140 lb chilly-pressed paper, mounted on cradled wood panel, 10 x 10 x .75 inches.

  • The distinction between Sara’s optimum and nominal art. (10:18)
  • Sara’s Instagram took off and the good results speedily became overwhelming. (12:20)
  • When application demands acquire about producing artwork. (18:55)
  • The evolution of Sara’s work given that pulling again from Instagram. (24:07)
  • The method of self discovery by way of journaling, meditating, and the Enneagram. (28:01)
  • Facts of Sara’s most up-to-date 100-piece assortment. (32:00)
  • How Sara would have managed her first good results and units in different ways. (34:49)
  • Sara’s modified Instagram presence and increased in-human being collaborations. (39:47)
  • Sara’s typical operate 7 days and why she starts off work at 11am. (46:32)


Sara Schroeder artist sitting in her studio chair at a work table filled with art supplies | on Art Biz Success
Sara at the work desk in her studio. Photograph by Viviana Valverde of @pinkbookstyle.

Sara Schroeder Quotations

  • “I fell in appreciate with earning art all around yet again.”
  • “I was stuck in this pattern of building a whole lot of significantly less costly artwork.”
  • “I was spending so a great deal time on Instagram that I wasn’t shelling out a great deal time in the studio producing the artwork.”
  • “I felt I was remaining controlled by the app as a substitute of performing what I felt like I required to expend my time performing.”
  • “I’ve offered myself time to do points that are crucial to me fairly than scrolling on my cellphone.”

About My Guest

Photo of Sara Schroeder with glasses and a denim shirt and white t-shirt standing in front of her colorful abstract painting | on Art Biz Success
Sara Schroeder is an summary painter residing and functioning in Miami, Florida. Her work is gestural, bright, and lively, and addresses the interplay concerning non secular and corporeal worlds. Usually, a grounding force is represented as very well as rhythmic patterns of human existence. Sara finds conversations amongst our humanity and spirituality endlessly interesting and utilizes multiple mediums and the emotive power of shade to give visual type to this dialogue.

Follow Sara on Instagram: @saraschroederart


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