How to Create a Reengagement Campaign for COLD Email Subscribers & Automate It – Smart Passive Income

This is the next in our series of weblog posts where by we’ll acquire you together with us as we element the course of action of cleansing our e-mail list. In our case, this intended deleting a complete 40% of subscribers from our record. 

In the preceding weblog post (and accompanying video), we defined the why at the rear of pruning your electronic mail checklist. The short edition is that it can make financial perception, by decreasing the price of retaining a large listing, and it can support enhance your email sending authority.

In the long run, trimming your e-mail record is heading to be helpful as nicely. By deleting subscribers who have not engaged with your articles in the last six months or far more, you end up with a extra engaged audience.

You do that with a reengagement electronic mail sequence, and in this post I will walk you through how to make one particular in ConvertKit.

Believe in But Verify: How to Make Positive Folks Are “Cold” Subscribers

Ahead of you go forward and delete a bunch of subscribers, you require to make sure these men and women are definitely not participating with your content material. Why? For the reason that your email company company isn’t foolproof, and it may possibly not be capable to convey to with absolute certainty.

For occasion, somebody could be opening and looking through each email you send, but that details may well not be earning its way again into your electronic mail services service provider (ESP). And some subscribers who aren’t examining your e-mail could just use a reminder—a mild kick in the pants—of what they’re lacking out on.

So currently we’re likely to go over how to established up a reengagement e-mail sequence that gives cold subscribers an possibility to reengage with your content material.

In this put up, we’ll go via all of the automations we have established up to do this in our ESP of option, ConvertKit.

Generating a reengagement sequence can experience difficult, even mind-boggling. I highly recommend looking at the superior-amount overview in this write-up, then viewing Mindy’s movie on the topic, which provides just the proper level of detail on the approach. 

She shares a closer look at the electronic mail duplicate and automations we use for this sequence.

Right here are the higher-amount methods of the approach.

1. Establish absolutely everyone who may well be a chilly subscriber.
2. Established up an automation that will send a sequence of emails to these subscribers inquiring if they even now want to be subscribed.
3. Compose the e-mail in your reengagement sequence.
4. Develop a 2nd automation that keeps people on your listing if they say they want to remain.

We are going to cover the procedure of really deleting your cold subscribers in the third post in this series. For now, let us go over the four methods over in a minimal additional depth!

Action 1: Identify Your Chilly Subscribers

You very first want to assemble the checklist of possible cold subscribers that you want to run by way of the automation.

Below are the methods to do that in ConvertKit.

1. Go to the Subscribers tab and develop a new phase.
2. Beneath “Select your subscribers,” set “Matching any/all/none of the following” to “any” and simply click “Add a filter.”
3. Decide on “Engagement score,” established the minimums stars to 1 and most stars to 3, and click “Add Filter.”

Deciding upon subscribers among 1 and 3 stars allows us capture people today who are considerably less engaged in our e mail information.

After you simply click Insert Filter, you are going to see the selection of subscribers who fit all those conditions.

Hit Help you save on your new segment—we’ll occur back to it in a small little bit!

Step 2: Established Up an Automation to Operate Your Reengagement E mail Sequence

This is wherever we set up our automation.

Click on Automate at the best of the ConvertKit window and create a new automation that will be kicked off when a tag is extra. We produced a tag termed “Email Routine maintenance: Cold List Pruning” that, when we insert it to a subscriber, will enter them in our automation.

It is a very straightforward automation, with just a couple of methods:

The first move is an electronic mail sequence. Everyone who completes that sequence will get a tag included to their profile referred to as “Email Routine maintenance: Cold Checklist Pruning Comprehensive.”

These are the subscribers who make it all the way as a result of the sequence with no opting out—which indicates they’re certainly cold.

Let us dig into the email messages in that sequence!

Step 3: Write the E-mail in Your Reengagement Sequence

Our sequence is 4 emails sent around the program of two months.

There are distinct ways to tactic setting up it. One strategy seems something like this:

• E-mail 1: “Hey! We’re likely to unsubscribe you in 2 months.”
• Electronic mail 2: “Hey! We’re likely to unsubscribe you in 10 months.”
• E mail 3: “Hey! We’re likely to unsubscribe you in 1 7 days.”
• E-mail 4: “Hey! We’re going to unsubscribe you in 1 working day.”

You could do it that way—but we chose not to.

As a substitute, we crafted our reengagement sequence to share a ton of price and display people today what they’ll be missing out on if they leave our list.

If they are even now not intrigued in being after observing the very best of what we have to offer, then we know they are not a great healthy for us.

Which is why we determined to make the very first three email messages in our sequence as powerful as achievable. 

And if the reader doesn’t take motion and come to a decision to remain following reading through individuals three email messages, then it is very best that we component approaches.

Verify out Mindy’s online video to get a sneak peek at the e-mail. And if you want the comprehensive copy of all the e-mail in the sequence, go to smartpassiveincome.com/chilly, in which you can download them. You will also get entry to the automation we employed to drop into your possess ConvertKit account, and backlinks to methods for more looking at on pruning cold subscribers.

In a nutshell, here’s what those e-mails search like:

• Electronic mail 1 invites them to a totally free audience-developing occasion.
• E-mail 2 provides a bunch of absolutely free downloads (our most effective lead magnets).
• E-mail 3 features obtain to a absolutely free class.
• Email 4 tells them they’ll be deleted tomorrow if they do not acquire action.

Just about every email gives a way for the subscriber to stay subscribed. For the initial a few e-mails, it’s by registering for the celebration, downloading a single of the lead magnets, or signing up for the training course. 

Just about every email has a button that when clicked, retains the subscriber on our list. Let’s go in excess of how we set that up.

Stage 4: Produce a Next Automation That Keeps People today on Your Checklist

Subsequent, we developed a ConvertKit tag identified as “Email Servicing: Continue to be on Record.” If the reader clicks any of the backlinks in the four emails, this tag will be added to their profile and they’ll be taken off from the sequence. Cold no extended!

We do this with a next automation that eliminates the man or woman from the sequence when the tag is additional.

When you established up the backlink in just about every electronic mail, click on “Tag subscribers who click this link” and select the “Email Maintenance: Stay on List” tag.

That’s the standard technique to constructing your reengagement email sequence! Mindy’s video will stroll you by everything you need to established up and publish all 4 e-mail and push your sequence are living.

Get the Exact Emails We Use to Reengage Chilly Subscribers

We know that this course of action can experience frightening and counterintuitive. You worked tough to get these persons on your email record, and now you might be just going to delete them?

That is why we have put alongside one another an e-mail series as a companion to these site posts and films that presents you additional info about what goes into your reengagement electronic mail sequence. We give you the duplicate we use in the 4 emails to edit and use as you see suit, as perfectly as inbound links to ConvertKit automations you can incorporate to your account.

Just go to smartpassiveincome.com/cold to get all of that at no value.

In the up coming and remaining weblog put up in this sequence, we’ll go around the effects of the reengagement email sequence and how to delete the chilly subscribers left after you have run anyone by way of the sequence.