May 23, 2024


General Inside You

JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand


Introducing comedian Melissa Villaseñor as Penny James, a style-loving,
property-decorating, pink eyeglasses-carrying JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(Enterprise WIRE)–JCPenney — the searching desired destination for varied, operating American family members — reveals currently the “Purchasing is Back!” model campaign.

This press release attributes multimedia. Watch the complete release below:

JCPenney reveals its new “Procuring is Again!” brand marketing campaign. (Photo: Organization Wire)

The integrated campaign incorporates a fresh new brand glimpse in stores and on-line a celebration of browsing and the Company’s 120th birthday with a specific revenue marketing of 30% off storewide as well as for our reward members, an additional $10 bonus reward for every $50 spent now through April 12 a series of promotion places that includes Melissa Villaseñor as the fabulously exceptional and confident Penny James and the JCPenney Cross-Country “Purchasing is Back!” Tour, that brings the party to families and communities throughout the U.S.

“The JCPenney brand holds an extremely distinctive put in thousands and thousands of Americans’ closets, properties and memories. We celebrate this legacy although showing a reinvigorated JCPenney model that expresses our power and optimism, which we want prospects to working experience with us,” reported Invoice Cunningham, vice president, Marketing and advertising. “JCPenney is transforming alone with innovation and creativeness and is completely ready to get again to connecting with our buyers by means of buying.”

“Purchasing is Again!” and Below to Stay

Consumers are additional ready than ever to get again out there, to the sites and individuals that bring them happiness. JCPenney is top the charge to welcome people today into suppliers across The usa, exactly where customers can reconnect with all the reasons they really like the searching encounter. At JCPenney places and on the internet, consumers will investigate and discover products and solutions for every single minute significant and little and know for sure that “Browsing is Back!”

To bring to the campaign to lifetime, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Tv set and film comic and present-day forged member of “Saturday Evening Reside,” transforms into Ms. James, the best All-In Purchasing Fanatic who finds joy in each and every corner of JCPenney.

As a JCPenney superfan, Ms. James is observed in the course of movie and graphics sharing all the explanations to like the JCPenney buying experience, from modeling wonderful outfits, cozying up with residence décor, comforting with a hair remedy and model, and shopping for a pair of sassy, JCPenney-pink prescription glasses. She joyously declares, “Purchasing is Back!”

“The character of Penny James is a playful tribute to our clients and what they appreciate about JCPenney. Procuring is back again, and it is time for JCPenney to be daring and energetic, just like Penny,” reported Carl Byrd, vice president, Resourceful & Manufacturer Synergy. “We uncovered a desire collaborator in Melissa, who graciously assisted convey this unforgettable and endearing representative of our brand name to lifetime.”

Ms. James wishes JCPenney a happy 120th birthday in the very first online video spot airing now.

120 A long time Young

Due to the fact April 14, 1902, JCPenney has lived by The Golden Rule to deliver type and price to doing work family members across the place. The Enterprise evolved with these family members by redesigning buying activities, embracing trend and cultural tendencies, and enriching particular traditions. Currently, JCPenney proudly brings back again searching as the only one-prevent spot giving assorted shoppers with fashion, good quality, benefit and value no issue where by, when or how they want to store.

“As we get to the 120-calendar year milestone and move into a new time — for trend and our Corporation — there’s a large amount of exhilaration around JCPenney, which shines by means of in our marketing campaign,” mentioned Cunningham. “‘Shopping is Back again!’ permits us to highlight our standout portfolio of non-public makes, countrywide brands and partnerships, the inclusivity at the heart of our Firm and item assortments, and the get the job done we have finished as a enterprise to evolve once again.”

Serving Up Style & Ordeals Nationwide

JCPenney usually takes “Searching is Back!” on the highway with a tour crossing The united states. Every cease will offer you a block bash-type celebration with nearby meals vendors, game titles, music and giveaways. People are invited to sign up for as the Organization pays tribute to the prospects it has served for generations and welcomes new kinds with a celebration 120 yrs in the generating.

“We’re grateful for the tens of millions of clients who have shown their JCPenney love and loyalty,” stated Cunningham. “There is no far more genuine way to thank them, our associates and the communities we serve than by building ordeals that tap into JCPenney reminiscences we cherish and developing new kinds, way too.”

JCPenney and its associates will also crew up with nonprofit companions in the communities the tour visits to help the Company’s philanthropic mission to enable close the opportunity hole for below-resourced youth.

Catch the JCPenney Cross-Place “Purchasing is Back again!” Tour as it makes its way coastline-to-coast going to outlets starting up Might 14 as a result of the summer and back again-to-faculty time:

  • Torrance, California – May 14

  • Henderson, Nevada – Could 21

  • Lone Tree, Colorado – May 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Ga – July 30

  • Whitehall, Pennsylvania – August 6

  • Back garden Town, New York – August 13

Photographs and Sources

To down load this release and hi-res multimedia, you should stop by the JCPenney Newsroom.

About JCPenney

JCPenney is the pur
chasing place for numerous, doing the job American people. With inclusivity at its core, the Company’s item assortment satisfies customers’ daily requirements and helps them commemorate each unique celebration with style, quality and benefit. JCPenney presents a broad portfolio of vogue, clothing, household, beauty and jewelry from national and personal brands and presents private providers including salon, portrait and optical. The Corporation and its 50,000 associates all over the world provide customers where, when and how they want to shop – from to much more than 650 shops in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 many years as an legendary American model by continuing its legacy of connecting with customers via shopping and community engagement. Remember to go to JCPenney’s Newsroom to find out additional and observe JCPenney on Fb, Instagram, Twitter and LinkedIn.

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Melissa Seekely, Company Communications Supervisor, JCPenney
[email protected]


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