July 16, 2024


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Link Shortening Best Practices Everyone Should Follow

Link Shortening Best Practices Everyone Should Follow

In the digital age, we are constantly bombarded with links. It seems like a never-ending stream of links to click on, from social media to email to online ads. And as a result, we’ve become pretty adept at ignoring them. But what if there was a way to make those links more palatable? A way to make them shorter, sweeter, and more likely to be clicked on? That’s where URL shortening comes in. 

URL shortening is a practice whereby a long URL is shortened to make it more manageable and easier to share. In this guide, we will explore the benefits of URL shortening and how you can go about doing it.

Importance of short links for businesses

A short link is a powerful marketing tool. It can drive traffic to your website, increase brand awareness, and build customer loyalty.

Using a short link, you can track the number of clicks and measure the success of your marketing campaigns. Short links are also easier to share on social media and email marketing campaigns.

Customers are more likely to click on a short link than a long one. A short link is also less likely to be broken or redirected.

Short links are an important part of the online presence of any business. If you’re not using them, you’re missing out on a valuable opportunity to engage with your customers and grow your business. O-Trim, the new addition to the URL shortener market, is an excellent choice for new companies, which helps promote business growth while increasing the scope for new opportunities.

Best practices to use link Shortener for your business

You should consider a few key factors when looking for the best practices for using a link shortener for your business. 

First, you’ll want to ensure that your link shortener is reputable and reliable. There are many free link shorteners out there, but not all of them are created equal. Do your research to find a link shortener that will work well for your needs.

Another important factor to consider is whether or not the link shortener offers analytics. This can be extremely helpful in understanding how your links are being used and what types of traffic they’re generating. Select a link shortener that provides comprehensive analytics to get the most out of your shortened links.

Finally, you’ll want to think about how easy it is to use the link shortener. Choose a link shortener that’s easy to use and has all the features necessary to make shortened links work for your business. The last thing you want is to sign up for a service that’s difficult to use or doesn’t offer the features you need.

A few best practices for using URL shorteners are as follows:

  • Create short links with branded domains

Most link-shortening services create short links based on their own brand name. Why would you want your link to promote the service you used to shorten it? O-Trim is a brand-new URL trimming tool that will help you create customized URLs tailored to your requirements. It’s the best of both worlds – you get the impression of short links and branding of your own brand.

  • Customize each part of the link

Creating a branded domain is the first step to creating short links that promote your brand. However, you can be more specific and creative by tweaking the part after the “/.” O-Trim is handy for completing this task.

  • Use short links on your social profiles

Every letter counts when it comes to social media profiles. There needs to be more space to communicate your brand and who you are.

Branded shortened URLs are a great way to increase social engagement while sharing your message and promoting your brand. It uses real language and can include your brand name and advertising message to make it stand out and memorable and add more personality to your profile.

  • Validate data from other sources using short link data

When you publish short links on websites, partner websites, advertisements, and various social platforms, from each of these places, you receive reports calculated using different algorithms and methods.

  • Use short links for paid ads

Paid marketing is an investment, but getting the best possible ROI for these activities is even more critical if you’re paying for advertising. Click-through rate is a big part of the ROI, so creating URLs in formats proven to get the most clicks comes at a cost. So it’s always better to use custom short URLs for paid marketing campaigns.

Create a customized brand experience with O-Trim

If you’re looking to enhance your marketing efforts, URL trimmers can be a helpful tool. Shortening long, unwieldy URLs can make them more manageable and easier to share. This can be especially useful when sharing social media links or other marketing materials.

There are several different URL trimmers available, so it’s important to find one that meets your needs, and O-Trim is the latest URL shortener in the market. Each URL trimmer has unique features and benefits, so be sure to research the different options before choosing one.


Once you’ve selected a URL trimmer, enter the long URL into the tool, and it will generate a shortened version. You can then share this new link with customers and prospects.

O-Trim can be a valuable asset for any business looking to enhance its marketing efforts. By making long URLs more manageable and easier to share, you can reach a wider audience and promote your products or services more effectively.


Every time someone sees one of your URLs, it makes a brand impression. Switch to O-Trim to effortlessly make long URLs shorter and easier to understand. It will make a URL that creates a brand identity and increases traffic.

Join ONPASSIVE Ecosystem and register to get the benefits of the free URL shortener O-Trim. 

For further details, contact www.onpassive.com.