September 23, 2023


General Inside You

Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion


SAN FRANCISCO, June 02, 2022–(Business enterprise WIRE)–Pinterest, Inc. (NYSE: PINS) – Nowadays, Pinterest is asserting that it’s signed a definitive arrangement to obtain THE Sure, an AI driven shopping platform for vogue that allows customers to store a personalized feed dependent on the user’s lively input on manufacturer, type, and measurement. Pinterest thinks that THE YES’s management, modern engineering and gifted team, combining searching knowledge with style market believability, will assist speed up Pinterest’s vision for it to be the dwelling of taste-driven browsing.

With hundreds of model retailers on its platform, the crew at THE Sure has built an in depth style taxonomy that works by using human know-how and device studying to electrical power a extensive algorithm in fashion. THE YES’s brand interactions and searching know-how can likely be used to other categories on Pinterest these kinds of as residence, beauty and food.

THE Certainly was launched in 2018 by CEO Julie Bornstein, an ecommerce and vogue business veteran and CTO, Amit Aggarwal, a tech marketplace veteran. In excess of the previous a number of many years, THE Indeed has scaled to present a personalised day by day buying feed that learns a user’s type as they store with hundreds of merchants, including worldwide brands and discovery manufacturers across the manner spectrum.

On the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will direct browsing vision and technique throughout Pinterest, generating a new and strategic group dedicated to Pinterest’s flavor-driven searching initiatives that will help steer the evolution of characteristics for Pinners and merchants on Pinterest. Pinterest is psyched to welcome THE Sure crew to be a part of Pinterest pursuing the closing of the transaction.

“THE Indeed workforce are authorities in building an conclusion-to-conclude searching knowledge. They share our vision of creating it easy to find the ideal items that are personalized for you dependent on your taste and style. We’re really enthusiastic about THE YES’s talented crew and technological know-how as we make focused purchasing ordeals on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I have spent my vocation at the intersection of searching, fashion and technology and have found 1st-hand the useful effect of constructing technological know-how that enables manufacturers to sign up for a system with simplicity although enabling buyers to share their choices. Becoming a member of forces with Pinterest to broaden our achieve using such an inspirational platform is an fascinating and excellent upcoming move for our group and technological know-how.” – Julie Bornstein, Founder and CEO of THE Sure

Pinterest is a buying system that delivers jointly the unique business intent of its audience and the potential to visually discover products and solutions as you would in a journal or catalog. In a earth of impulse getting, Pinterest is designed to empower encouraged browsing. It is like a catalog, customized to your unique tastes.

In the months following the closing of the transaction, Pinterest programs to sunset the THE Yes application and web page to permit the merged teams to concentrate on technological know-how integration and evolving our buying eyesight.

Matter to the fulfillment customary closing conditions, the transaction is anticipated to shut in the second quarter of 2022.

This conversation is made up of ahead-looking statements inside of the that means of applicable securities legal guidelines. Forward-seeking statements and info usually relate to upcoming activities and expected revenues, earnings, money flows or other features of our operations or operating outcomes. Ahead-on the lookout statements are generally determined by the text “will,” “can,” “count on,” and equivalent expressions, including the destructive thereof. The absence of these terms, nonetheless, does not mean that the statements are not forward-on the lookout.

Simply because these ahead-looking statements involve pitfalls and uncertainties, there are crucial variables that could bring about our precise benefits to differ materially from the anticipations expressed in the forward-hunting statements. These aspects involve, without limitation, the following: failure to get hold of required regulatory approvals in a timely way or if not failure to fulfill any closing ailments to the proposed acquisition of THE Sure hazards affiliated with tax liabilities or adjustments in U.S. federal tax guidelines or interpretations to which the proposed transaction with THE Sure or the parties thereto are subject pitfalls connected to the operation of THE YES’s small business prior to the closing of the acquisition failure to effectively combine any new business failure to know the expected advantages of any blended functions unanticipated prices of buying or integrating THE Of course probable impact of announcement or consummation of the proposed acquisition on associations with third get-togethers, like staff, clients, associates and competitors lack of ability to keep important staff adjustments in legislation or government laws impacting the acquisition or the events and financial, social or political ailments that could adversely impact the proposed acquisition or the events. More aspects about these and other pitfalls that could influence our small business are included in our Kind 10-K for fiscal 2021 and in our other SEC filings. You can identify these reports by our site at We warning you not to place undue reliance on any forward-on the lookout statements, which speak only as of the date hereof. We do not undertake any obligation to update any forward-searching statement or other information in this communication, besides to the extent demanded by law.

***Monetary phrases of the transaction have been not disclosed***

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LeMia Jenkins
[email protected]

Investor Relations
Neil Doshi
[email protected]


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