December 5, 2022

Deliceandsarrasin

General Inside You

The 2022 B2B Marketing Mix


According to a study by Sagefrog Marketing Group, this is the most current 2022 B2B Marketing Mix.

B2B brands are well-organized—70% have a formal marketing plan. And, of those polled, 51% use both in-house and outsourced resources, while 41% do everything in-house. 8% rely totally on outsourcing.

The top B2B objectives for 2022 are: 

  1. Increasing Brand Awareness
  2. Increasing Sales Leads
  3. Driving Website Traffic
  4. Converting Leads to Customers
  5. Producing Thought Leadership

58% of B2B marketers plan to increase their marketing budgets this year, while 38% will hold steady. Only 4% foresee a decrease. This continues the steady rise seen over the past two years.

B2B Marketers are increasing their marketing spend: 

  • Website Development — 41%
  • Digital Marketing — 37%
  • Social Media — 34%
  • Branding — 27%
  • Content Marketing — 26%
  • Advertising (e.g., Google) — 22%
  • Trade show & Events — 21%
  • Email Marketing — 18%
  • Marketing Automation & CRM Software — 17%
  • Public Relations — 14%
  • Marketing & Sales Collateral — 12%
  • Direct Marketing & Print Advertising — 11%
  • Marketing Planning & Strategy — 9%
  • Video Marketing — 8%

The 2022 B2B marketing mix in terms of driving sales and marketing leads:

  • Referrals — 54%
  • Social Media — 43%
  • Email Marketing — 35%
  • Inbound & Content Marketing — 31%
  • Tradeshows & Events — 28%
  • Search Engine Marketing (SEM) — 26%
  • Public Relations — 13%
  • Telemarketing — 11%
  • Direct Mail — 10%
  • Other — 7%    (Other includes network events, clutch reviews and outbound sales).
  • Print Advertising — 6%

Most-used B2B social media channels:

  • LinkedIn—85%
  • Facebook—71%
  • Twitter—61%
  • Instagram—49%
  • YouTube—45%
  • Pinterest—8%
  • TikTok—7%
  • Vimeo—7%
  • Snapchat—2%
  • Other—2%
  • Do not use Social Media—2%

A targeted multi-dimensional marketing list makes it happen

The key to a successful B2B marketing mix  is the importance of marketing through multiple channels. And – making it valuable and cost-effective.

Businesses need so many products and services. It’s up to a B2B marketer to reach out and let other business owners know what they can offer them.

For example, let’s take direct mail, telemarketing and email. A business can select a great list of prospects and reach out to them through all of these channels. A great targeted business list can include all of these important contactors – the mailing information, phone number and email data.

Anything a B2B marketer does needs to make an impression. Creative direct mail, a smart phone call, well-written email. Combine those 3 channels and your business can generate more than half of your incoming leads!



Source link