May 23, 2024


General Inside You

What Data is Google Analytics Unable to Track?


Google Analytics is a effective tool that can support you observe your web site traffic and measure your internet marketing endeavours. Even so, there are some pieces of facts that Google Analytics is not able to track.

In this posting, we’ll get a glance at what info Google Analytics can’t monitor and how you can get all over this limitation.

1. The high quality of your site visitors

There are a lot of ways you can analyze your targeted visitors. 1 of the factors you really should think about is the good quality of traffic that arrives to your web page.

This is not always a metric that Google Analytics will deliver for you, but it is essential to consider it even so. The good quality of traffic depends on a wide variety of elements including:

how to decide the high-quality of your internet site visitors

  • Bounce rate: The increased your bounce charge, the considerably less time people today invest on your website. This signifies that they didn’t come across what they ended up seeking for on your website.
  • Range of internet pages visited: If your readers are traveling to multiple pages, they are getting price on your site.
  • E mail subscribers: If you have an chance for visitors to trade their e-mail for some thing of value, you’ll capture good quality website visitors to your website.

2. Personal consumer facts

Google Analytics already tracks some level of demographic knowledge. You can monitor the units, browsers, and operating units users are applying. And with a small far more exertion you can come across out what time of working day they are traveling to and what pages they are on the lookout at. You can even tag various hyperlinks to see how prolonged men and women remain on your site following clicking and in which they came from.

But, this info is all in combination. And that signifies, you’re not likely to know specially who cam to your internet site, the place they arrived from.

How to seize beneficial user information and facts that Google misses

Here’s the very good news, with a very little operate, you can truly established up Google Analytics to seize more information from certain buyers.

what data is google analytics unable to track? Grab user data by going to user management

3. Historic information (in advance of you installed the code)

Historical info is the data that you gathered in advance of you set up Google Analytics. Even if you had been to put in Google Analytics currently, you will not be ready to watch any of your historic information. So if there was a day exactly where your site acquired a lot of visitors 3 years back, there is no way for you to know that this sort of website traffic occurred on your internet site in the earlier.

Nevertheless, if your website has a blog and it has been running for awhile (3-5 many years), then there are applications out there like SEMRush that could be equipped to exhibit some of your historic articles marketing and advertising performance. Having said that, they will not be capable to notify you the signal up rate, the exact volume of time users devote on your website or which information pieces resulted in acquiring behavior on ecommerce web pages since this form of information and facts will only exist in just Google Analytics.

4. What your end users are performing when just before and ofter your internet site

Google Analytics (and Google Research Console) can notify you what key terms a user searched that brought them to your web site. They can also tell you what users are accomplishing on your web page though they are there and when they depart your site. But which is in which it finishes.

How to obtain out in which end users ended up Just before they came to your site

A person basic way to determine out what campaigns brought website visitors to your web site is to use personalized monitoring backlinks utilizing a UTM code.

UTM codes are used to track the source, medium, and campaign of targeted visitors coming to your web page. This details is then imported into Google Analytics so that you can measure the results of your marketing efforts.

I recommend an automated UTM connection creator.

example of UTM link

5. A correct evaluate of new buyers vs returning buyers

When you log in to Google Analytics and look at out your traffic report, you will detect that there are two clear types: New Users and Returning People. This information appears so prominently on the interface that it is only natural to believe this is the most exact way to recognize who’s viewing your web site.

In truth, it’s practically completely false!

It turns out the details Google Analytics provides us with is based on cookie-based mostly sessions—or much more aptly, cookie-centered person IDs—which indicates any time a person deletes their cookies or works by using incognito manner (neither of which leaves cookie data at the rear of), GA can not precisely tell irrespective of whether they are new or coming again for one more take a look at.

6. What your users did on any other platform i.e. Facebook

Let’s say you have a Facebook webpage. In this case, you can set up the Facebook pixel on your site and keep track of what takes place on your web site. However, this does indicate that you are unable to keep track of what happens on other people’s internet pages or sites. This is due to the fact the facts is not shared concerning Facebook and Google Analytics.

7. Interactions with other websites

Google Analytics can only keep track of interactions on your site. If a person visits your site, then leaves your web page and does a thing else, Google Analytics will not be capable to observe this conduct.

Right here are a few examples of steps that Google Analytics are unable to monitor:

  • A consumer visits your web site and then goes to yet another website (say [example](
  • A person visits your site, puts an product in their procuring cart, then exits the tab without the need of creating the obtain. Then they go to one more web site (say, and order the item from there as an alternative of on your web site.
  • A purchaser calls you on their telephone soon after browsing your web site and requesting info (or any other situation exactly where they stop by you physically or contact you). This simply cannot be tracked by Google Analytics as it does not just take position online at all.

8. Customer’s Life span Price

The Buyer Lifetime Benefit (CLV) is the measure of the price of a buyer to your organization more than their life time. It is critical to evaluate since it can assist you identify how a lot you can find the money for to invest on acquiring customers and also how substantially you can afford to invest in them.

You will normally present this metric as the ordinary value for each thirty day period or calendar year, which features all upcoming cash flows from this shopper about their life span.

9. Warmth Mapping

respond to the concern, What is HeatMapping on a websiteHeat Mapping is a collection of tactics that (among the other benefits) let analysts to review how people interact with a site, highlighting movements relative to the web site they are looking at.

example of heatmap

Google Analytics is Even now One of the Very best Perception Resources

In spite of the limitations of Google Analytics, it is continue to a single of the most powerful promoting insights resources offered currently. The info it presents can assistance you make much better decisions about your web page structure, material approach, and total marketing and advertising tactic.


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